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Email Marketing Specialist

Freelance Latin AmericaVE

Hace 5 días

Tipo de contrato

Quick Apply

Descripción del trabajo

We are seeking a skilled and creative Email Marketing Specialist to join our marketing team. In this role, you will be responsible for crafting compelling, high-performing email copy that drives engagement, registrations, and conversions across our suite of continuing medical education (CME) programs for healthcare professionals. As an Email Marketing Specialist, you will support campaign execution by writing clear, concise, and strategic email copy tailored to our diverse audiences, including physicians, pharmacists, nurses, and other allied health professionals. You’ll work closely with cross-functional teams to deliver high-impact communications that align with brand tone and business goals.

Key Responsibilities

Write engaging subject lines, preview text, and email body copy optimized to drive opens, clicks, and conversions.
Tailor email messaging for different member audiences based on profession, specialty, and learning needs.
Collaborate with the marketing team to develop and refine messaging strategies for new course launches, live webinars, course surveys, and re-engagement campaigns.
Use email performance data to test, optimize, and improve copy for maximum effectiveness.
Ensure all content adheres to brand voice, tone, and style guidelines.
Support the execution of the email marketing calendar with timely and relevant messaging.
Work with designers and email production leads to ensure seamless integration of copy with visuals and layout.
Maintain accuracy and professionalism in all communications, with strong attention to detail.

Requirements

2–3 years of professional experience writing email marketing copy, preferably within healthcare, B2B, or education sectors.

Demonstrated success in crafting emails that drive conversions, with strong skills in optimizing open rates, click-through rates, and conversion metrics.

Deep knowledge of email marketing best practices, including personalization, A / B testing, and performance analysis.

Excellent written English skills, with a sharp eye for tone, clarity, and concise communication.

Proven ability to manage multiple projects and meet deadlines in a fast-paced, collaborative environment.

Preferred Skills

Basic design skills using tools like Canva or Adobe Creative Suite.

Experience with Salesforce Marketing Cloud.

Proficiency in French.

Schedule : Monday to Friday 9 AM to 5PM EST

Benefits

Competitive pay in US Dollars.

You'll get to work with some amazing, respected business professionals.

We really value and encourage input from our team members.

We offer different payment methods (Zelle, Face Bank, Binance)

You'll get paid every two weeks

We'll provide you with the necessary equipment to work : Laptop, headset, mouse, and mouse pad.

Birthday and work anniversary celebrations.

Alliances with many brands grant extra benefits to freelancers.

Weekly recreation dynamics that foster a healthy work environment.

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Marketing Specialist • VE