The Offer
- Work in a company with a solid track record of performance
- Leadership Role
- Fantastic work culture
The Job
The Market Researcher will participate in market research projects including project design, secondary research, primary research (qualitative and quantitative), field work research logistics, including surveys, in-depth interviews, focus groups and other data gathering strategies, and data analysis and reporting.
Main duties include secondary research and desk analysis, competitor profiling, market sizing, and market attractiveness analysis. Also, support implementation of market research collected form a range of qualitative and quantitative sources. This includes survey and discussion guide development, targeting, recruiting, interviewing, natural language analysis, strategic analysis, and reporting.
The entry level of this position to be determined by the experience and qualifications of the candidate. There is the possibility of full-time employment.
Secondary research and desk analysis
Conducting secondary research and desk analysis relevant to go-to-market and marketing strategies.Analyzing published market data and statisticsAssessing future trendsConduct competitive / industry / market trend research in specific segments, markets, and delivery modes using appropriate specialized data sources.Respondent targeting and recruiting
Develop list of contacts for a specific research project according to screening criteriaIdentifying and targeting key decision-makersRecruiting decision-makers to participate as respondents in the survey or project.Contact businesses (B2B) by telephone and asks screening questionsSchedule and achieve the largest number of effective interviewsGather, analyze and report market data
Support in the development of qualitative and / or quantitative research data gathering instrumentsTranscribe interviews conducted from peersConduct natural language analysis of qualitative findingsConduct strategic analysisConducing market opportunity and competitive analysis including market sizing, market attractiveness, Voice of the Customer, and go-to-market strategyPrepare written reports to communicate research findings and provide relevant and actionable insight to clients for decision-making around identified needs and opportunitiesThe Profile
Education
Bachelors 4-year degree in business, marketing, market research, industrial engineering or related fieldsExperience
Preferred 2+ years related experienceStrong computer and research skills and adept at conducting internet researchPersonality, enthusiasm, and communication skillsBusiness acumenProven problem solver and critical thinkerStrong attention to detailPossess self-motivation to achieve and exceed goals.MultitaskingTeam playerBusiness English fluencyThe Employer
Our client provides customer-centric high-touch, high-value operational support for fast-moving technology companies.
