We’re seeking a Marketing Data Analyst to develop performance dashboards, analyze campaign effectiveness, and uncover audience insights that fuel personalized marketing strategies. You will work cross-functionally with our marketing, product, and commercial teams to measure engagement across our digital channels, including website, email, social, and paid media.
Key Responsibilities
- Build and maintain dashboards and reports to track KPIs across digital marketing channels (web, email, social, search, and campaigns)
- Analyze user behavior, campaign effectiveness, and conversion rates to provide actionable insights
- Leverage Salesforce Data Cloud and Marketing Cloud to segment audiences, define personas, and support targeted campaign development
- Implement and manage UTM tagging strategies to ensure consistent and accurate campaign tracking
- Support A / B testing efforts and interpret performance outcomes to guide marketing decisions
- Collaborate with the content, design, and media teams to optimize campaigns for performance and ROI
- Present findings and recommendations clearly to both technical and non-technical stakeholders
Requirements
3+ years in a marketing analytics, business intelligence, or similar data roleProficiency with marketing analytics tools (e.g., Google Analytics, Looker Studio, Tableau, Power BI)Google Analytics certification (GA4 preferred)Experience with Salesforce Data Cloud, Salesforce Marketing Cloud, and segmentation / audience toolsHands-on experience managing UTM parameters and link tagging best practicesStrong understanding of web, email, and campaign KPIs and attribution modelsAbility to translate complex data into clear, actionable insightsExcellent communication and storytelling skills using dataPreferred Skills
Experience working in healthcare, education, or professional servicesFamiliarity with SQL or data query toolsUnderstanding of privacy regulations related to marketing data (e.g., CASL, GDPR)Schedule : Monday to Friday 9AM to 6PM (EST)
Benefits
Competitive pay in US Dollars.You'll get to work with some amazing, respected business professionals.We really value and encourage input from our team members.We offer different payment methods (Zelle, Face Bank, Binance).You'll get paid every two weeks.Birthday and work anniversary celebrations.Alliances with many brands grant extra benefits to freelancers.Weekly recreation dynamics that foster a healthy work environment.